TikTok is introducing a updated setting that allows them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the platform announced that it currently hosts more than 1 thousand million AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global rollout. This advancement comes amid a surge in content created by AI, driven by recent content generation software.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising channels on a competing service primarily display clips produced artificially. A large amount of this material is classified as “AI slop”, a label for inferior, factory-style content that is frequently illogical or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, ranging from digital art to educational videos, and we want to offer the community the ability to see more or less of that, according to their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its service identified as artificially created. Overall, over 100 m videos are added to the service each day, making AI-generated material a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of AI content they see by using the topic control feature in the app and picking AI-made media. Other topics that can already be modified under the filter encompass current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
The platform’s rules mandate creators to tag lifelike artificially created content, and it forbids malicious AI impersonations of well-known individuals or critical incidents. Any realistic artificial content that is unmarked can be deleted under its community policies.
In addition, the service will henceforth apply an “AI-made” tag to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is intended to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also establishing a two million dollar awareness program for experts and institutions to create learning resources about using AI responsibly. This program will support non-profit groups specializing in training coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid controversy over proposals to cut jobs for a large number of review team members in the UK. TikTok is expected to eliminate 439 jobs in its content moderation division in London, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.
A trust and safety lead explained that human moderation would still have a role, but automated tools can safeguard staff by removing the most distressing content before it has to be seen by people. The company stated a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is making a difference work at speed.”
